What is Video Marketing?
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Video has absolutely dominated social.Hubspot
Why Video Marketing?
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.
Why is this important? If you aren’t creating video, you’re likely falling behind. But don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience.
Video on landing pages is capable of increasing conversion rates by over 80%,
Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement.