Social media marketing is an essential tool for succeeding in B2B marketing today. Various platforms serve different purposes in the realm of B2B marketing. There are a variety of choices available, from Facebook to Twitter to Instagram. Yet there is only one social media platform focused on business.
LinkedIn as a B2B Marketing Tool
LinkedIn may be a powerful platform to consider adding to your B2B marketing strategy. Most businesses and employees are present on this social media service. Follow one of 2018’s biggest B2B marketing trends, and put your business out there on LinkedIn. Taking advantage of the following aspects of LinkedIn could easily present your best qualities to the right businesses.
Observe what works for you
LinkedIn page administrators have a wide set of data at their fingertips, letting you know if your digital marketing strategy is working. Check activity, demographics, and other data points about your posts. These analytics are essential for B2B growth marketing.
Know your competition
With most other B2B marketers utilizing LinkedIn, catch a glimpse of how your competitors are strategizing. If a certain kind of post from a competitor is gaining attention on LinkedIn, add that strategy to your playbook.
Produce memorable content
On LinkedIn, your business can present itself in an engaging light. Take advantage of the platform’s various types of content to show the best side of your business. Memorable photos, videos, and articles will stick in the minds of potential customers on LinkedIn.
Connect with the right people
Almost every decision maker for a business with which you may want to work is on LinkedIn. With one click of the mouse, you can connect with these decision makers. From there, it’s simple to build a connection with these individuals.
These connections with decision makers, paired with the other tools in your LinkedIn toolbox, guarantee improved B2B marketing strategy.