When it comes down to it, there’s one factor that matters more than any other when it comes to an online marketing campaign: your return on investment. Creating a successful strategy can be time-consuming. However, by adding the right tools to your arsenal, you can save your money and time while helping you grow your business. To achieve efficient and profitable results you need the right tools and strategy in place.
Try These 5 Google Tools for Better Marketing ROI:
Looking to boost your local visibility or engage with more potential customers? Get your free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local community. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.
Track your site’s search performance with Google Search Console and browse around for Google Webmasters support, learning and community resources and Get support for your site. If something’s wrong with your site, get help fast using our top issues list, support documentation and testing tools. Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
3. Google Suite
Discover Google’s Powerful Online Office Tools. Do your best work with Google’s suite of intelligent apps (formerly Google Apps). Get business email, video conferencing, online storage and file sharing. Get Gmail, Docs, Drive, and Calendar for business. All you need to do your best work, together in one package that works seamlessly from your computer, phone or tablet.
See the latest trends, data and visualizations from Google. Find out what’s trending near you right now. Google Trends is an invaluable tool for marketers who need information about the products, events, and services that matter most to their audiences. Savvy marketers know that it’s not just about how, when, and where people search It’s about the deeper insights that only related searches can reveal. When does interest in a relevant term spike? What about interest for a competitor’s brand name? Google Trends uses real-time data to help marketers gauge consumer search behaviors over time.
Monitor the web for interesting new content. How often. As-it-happens. Get emails when new results for a topic show up in Google Search. Google alerts is a stealthy intelligence tool perfectly crafted for marketing superiority. Design powerful marketing campaigns based on real time data and dominate your niche.