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These days, almost every business believes that optimization is its main competitive advantage. But the obsession over doing what everyone else is doing actually produces a stale result, all of our content looks the same…

Contrary to popular belief, creativity isn’t just a self-indulgent pursuit of happiness. Evidence from neuroscience proves that it’s a brand’s most powerful differentiator — and optimization isn’t. So how do you captivate your audience’s attention and keep them emotionally invested for the long haul? Science says you should… READ MORE

Post Author: Dreamstate Digital

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