To say that building a successful small business is hard work would be the understatement of the year. From choosing a profitable niche to acquiring long-term customers, the work of a small business owner is never done. While you might dream of days off spent counting your profits, odds are your days off will be few and your benefits will be slim at first. Creating a thriving small business takes an enormous amount of work and a commitment to ongoing marketing tweaks. What works one year to acquire new customers for your business is likely to deliver lackluster results the next year. If you are a small business owner wanting help keeping your marketing strategy fresh, following are a few essential tips you should bear in mind.
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1) Try not to let the stress of marketing your small business get to you. Chances are good you’ll continually feel stressed if you look at marketing your company as a “have to” instead of a “get to” exercise. Promoting your business should be something you do out of passion, not out of a sense of responsibility. Change your mindset when it comes to marketing, and you’ll soon discover the joy promoting your company brings.
2) Don’t underestimate competitive research when it comes to marketing your small business. The more you know about how your competitors are acquiring new customers and building their company, the easier it will be to beat them at their own game. There is a myriad of online tools that let you track everything from your competitor’s most popular blog posts to the keyword strategy they are using to acquire new customers via search engine traffic. Develop a detailed research plan for monitoring your competitors, and you will be surprised at how easy it is to become pumped to promote your brand.
3) Treating your existing customers right is one of your best marketing tools. Not only does it keep them happy, but it also increases the chances they will recommend your small business to those in their social network. Make a habit of exceeding the expectations of your current customers and watch how word of your business spreads. You can even turn existing happy customers into brand ambassadors by offering them a reward for their loyalty or creating a referral program.
4) Too many small business owners let fear of change stop them from trying new marketing tactics. They are afraid of failing or worry that their new tactic will not produce the desired results. Learn to embrace fear as a motivator, and you will be amazed at how exciting it can be to market your small business. The next time your inner voice has you questioning yourself with ‘what if’ scenarios, switch your thinking to “what if it works” thoughts and revel in the power of positive thinking.
5) If you want to turbocharge your small business marketing efforts, then you should research innovative marketing tactics online. Search for key phrases like “marketing growth hack” or “creative marketing tactic” and let yourself get inspired by the actions others take to grow their companies. Whether it is a startup company taking an innovative approach to customer acquisition or a solo-entrepreneur uniquely promoting their brand, consider whether you can use the same tactics to market your small business.
6) Don’t overlook the possibility of collaborative partnerships to grow your small business. Work with a local art school to promote their artwork on a consignment basis in exchange for business referrals. Offer a discount to local coffee shop employees and management in exchange for a display in their shop promoting your small business. When you get creative in your approach to collaborative business partnerships, you will be impressed at how many networking opportunities are available in your local area.
7) Promoting your small business through community volunteerism and charitable works is another excellent option. Work with local volunteer groups to help with community events or take part in community-based parades. Wear a t-shirt or jacket with your small business’ website URL on the back, and you can promote your company while doing good deeds at the same time.
When you are creative and thoughtful in your approach to small business marketing, you can significantly grow your company. It might take added effort on your part, but the rewards will make your hard work worth it. Consider integrating these seven tips into your small business marketing strategy and watch how quickly your company begins to flourish.