What is Sales Enablement?
Sales enablement is the process of providing the sales organization with the information, content, and tools that help sales people sell more effectively. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.
Why Sales Enablement?
Sales enablement is important because it prepares salespeople to conduct a more effective sales process and achieve better sales results. The right sales enablement strategy equips reps with the training, coaching and content they need to be successful.