This week’s smart marketing tips, tactics and advice to grow your business better.
The Three Things Your Company Can Do Today to Deliver a Standout Customer Experience
In 2016, the chief technology officer (CTO) of the National Center for Missing & Exploited Children (NCMEC) began looking at how employees in the organization shared data internally. He noticed a problem immediately. Data on exploited children and data on missing children were stored in separate databases, and the […]
The new system will “allow our analysts to add value, provide that information to law enforcement a heck of a lot more efficiently, and hopefully save more kids,” says Gavin Portnoy, vice president of strategic advancements and … READ MORE
Unbounce helps marketers build high converting landing pages, popups, and sticky bars. No need for a developer—you can do it all yourself.
13 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.
Visual content is not only treated more favorably in the Facebook algorithm, but it’s also more likely to be shared and remembered than written content. The lesson for Facebook marketers? No matter what type of ad you create, your image needs to be visually appealing. READ MORE
Can Video Drive More Search Traffic to Your Site?
Having a video on the page not only helps you get traffic from video-specific search, but it can also increase your relevancy for certain queries, and therefore increase rankings and visibility in universal search, too.
Having a video on the page not only helps you get traffic from video-specific search, but it can also increase your relevancy for certain queries, and therefore increase rankings and visibility in … READ MORE
How to Close a Sale: 7 Closing Techniques & Why They Work
To achieve these two foundational goals, it’s imperative that reps ask prospects probing questions. Effective salespeople focus on closing a sale as soon as a conversation with a prospect begins. Through a series of questions, they develop desire in the client and eliminate every objection to purchase.
Because sales professionals are expected to generate the best possible win rates for their effort, a large number of closing sales techniques have been developed over the years … READ MORE