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Rock Street, San Francisco
Rock Street, San Francisco

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV.

Traditional TV viewing has dropped dramatically since 2012, particularly among 18-24 year olds. In the next few years, we’re going to continue to see a decline of TV viewing — and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. Here’s Why…READ MORE

Post Author: Dreamstate Digital

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