What is PPC?
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
With the ever changing big 3 search engine algorithms, organic – search results are dwindling. A healthy combination of paid and organic search strategies allow for potentially better targeted engagement and ROI results than traditional digital methods alone.