What is Conversion Rate Optimization?
According to HubSpot’s Ginny Mineo, CRO is a process by which you create an experience for your site’s visitors. The experience is so compelling that you transform them from “visitor” status into “customer” status.
Conversion rate optimization allows you to improve:
- Total Conversions
- Track Your Traffic flow
- Test usability
- Implement Heatmaps
- Get into visitors Heads
- Restructure content for Max Results