While 80 percent of brands think they understand their customers’ emotional needs, just 15 percent of consumers agree. Time to get social. Opinions expressed by Entrepreneur contributors are their own. It’s not enough for people to “like” your brand — just ask LinkedIn. The networking giant’s new reaction options […] It’s no secret thatRead more
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Use these sales strategies to fuel exponential growth for your business. Sales. It’s the lifeblood of a business. The proverbial heartbeat of an organization. Without it? A business would cease to exist. With it? Endless opportunities await for expansion and world domination. But try as they might, most business […] Sales. It’s the lifebloodRead more
On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos […] With Google’s algorithms increasingly prioritizing pages with video content in search results,Read more
Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity. Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly […] As the rate of marketing innovation continues to accelerate, most organizations areRead more
Here are six compelling speeches that offer key takeaways for business and life. “Ideas worth spreading.” That’s TED’s tagline, and the organization — originally launched as a convergence of the technology, entertainment and design industries — has done its best to stick to that mission since 1984. Talks cover […] If you’re lookingRead more
Seven tips for using surveys to unlock startup growth and innovation. Whether your company is a global brand with millions of fans or a tiny startup with a handful of customers, one thing remains true: […] What if you could actually know what your customer was thinking? People want to be heard and acknowledged.Read more
Get out those mops and scouring pads — figuratively speaking — and get your website into tip-top shape. Opinions expressed by Entrepreneur contributors are their own. Hooray! It’s that time of year! Birds are chirping, flowers are blooming, sunshine is streaming; and hordes of people are taking the opportunity […] Conducting a content auditRead more
Most Gen Zers have never known life without the internet; they can smell inauthenticity a mile away. So polish up your customer relationships. If relationship marketing exists for the purpose of deepening loyalty and interaction, then there needs to be a certain level of … READ MORERead more
You don’t need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition. Image credit: Witthaya Prasongsin | Getty Images Opinions expressed by Entrepreneur contributors are their own. You don’t have to pay to boost your website’s […] You don’t haveRead more
When I started my personal journey as a marketer back in 2009, “content marketing” was a brand new buzzword that few marketers actually understood. My personal brand was built on content marketing and thought leadership […] Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize thatRead more