There’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways to tell a story that are more powerful than the visual way. Which is why the rise of live online broadcasting […] READ MORE 12 Ways toRead more
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The world is full of spam. Don’t let your business’s message be part of it. We live in a world full of spam. Everywhere we go, brands are tracking and following us. Hence, we as consumers have become adept at ignoring […] READ MORE Tired of Waiting for Customer Responses? Start Text Messaging to GetRead more
Batching solves the problem of social media distractions without giving up social media Social media, no matter how you feel about it, has become embedded in our daily lives. That’s not always a bad thing. After all, having a presence on social media does have numerous benefits for entrepreneurs. […] READ MORE How Entrepreneurs CanRead more
The founder and CEO discusses how risk taking and passion fueled Zoom’s multi-billion-dollar growth. Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with video communications giant Zoom’ s growth story knows that its successful IPO was no fluke. Since Eric Yuan started the company in 2011, it […] READ MORE Eric Yuan ExplainsRead more
In this ongoing series , we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what’s your business? I am Ilja Krumins, Chief Guitar Officer at […] READ MORE These Music InnovatorsRead more
Are you looking to start a SaaS business? Run through this checklist before you do. Consumers worldwide are enjoying the instant accessibility of cloud computing as well as the easy upgrades, improved mobility and low costs. Yet, as this growing business […] READ MORE A Quick Checklist for Building SaaS BusinessesRead more
As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take. The Federal Communications Commission’s (FCC) adoption of a new policy to give wireless carriers more authority to block robocalls and […] READ MORE How You Can Still Reach Customers Even as the Backlash BuildsRead more
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone loves it when brands mix it up on Twitter . For some brands, Twitter is the perfect place to let your hair down and rebel against […] READ MORE 7 Brands Killing It With Humor on TwitterRead more
A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink. Artificial intelligence, or AI as it’s called, has been a buzzword for nearly a decade already, yet sometimes it still feels as though we’re just in the […] READ MORE 3 Ways Artificial Intelligence Has Sparked Marketing and Sales TransformationRead more
Shopify is at the forefront of supporting entrepreneurs — who never imagined they would be their own bosses — with a path to success. Most entrepreneurs know by now that one of the most powerful ways to grow a business is […] READ MORE Major Announcements From the Shopify Unite Conference — Why Every EntrepreneurRead more