7 Ai Tools for Small Business Growth in 2020

7 Ai tools for Business Growth in 2020

  1. Versium
  2. Selligent
  3. Netbase
  4. Audiense
  5. Sentione
  6. ClooHawk
  7. Smartly

Versium

Understand who you’re targeting. See a snapshot of your audience, with easy-to-read charts, graphs and other visuals that highlight key demographic or firmographic data such as job titles, gender, age, and revenue. List insights are available for lists you already own, or for any audience built with Versium REACH.

Visualize your Data

Get a quick snapshot of your prospects and customers to personalize your marketing and content throughout the entire buyer journey

Own Your Audiences

Targeted B2B audiences that you own and can reuse across all of your digital marketing platforms, with better match rates. No more black box audiences.

Cost-Effective Lead Generation

Experiment without exhausting your budgets. Use one single data source for better performing audiences and lower your CPAs.

More Efficient Marketing

You handle the marketing, we’ll handle the data. Our tool makes it easy to identify and understand your ideal targets, without having to find them separately in every platform you use.

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Selligent

Selligent Cortex brings you AI user engagement capabilities across all channels. Our learning algorithms will analyze your data in real time and remove the guess work from your consumer data.

Selligent Cortex makes use of data science and machine learning algorithms to boost conversion, visitor engagement and loyalty. From automatically segmenting audiences, to optimizing your consumer journeys and selecting the right offer for the right individual at the right time.

Selligent Marketing Cloud includes Selligent Cortex’s AI & Machine Learning capabilities. It is a living breathing part of the platform and is available to help optimize every aspect of your brand’s marketing communications, from offers, to audiences and journeys. 

With Selligent Cortex users are able to apply data science that combines consumer profiles, behavioral and demographic data and business logic to deliver, in real-time, new highly relevant products and offers across every customer touchpoint.

Data scientists need not apply –Selligent Cortex has been designed for marketers not analysts or “techies”. Users can simply pick the right algorithm, define their own business rules and then let the data go to work.

Selligent Cortex’s algorithms crunch large volumes of data for each individual website visitor to ensure the most accurate predictions are made.

Product recommendations can be based on either personalized recommendations based on a specific customer’s behavior, or statistical calculations or items added to a wish list.

Netbase

As consumers shift their attention increasingly to social media, competing for their attention grows increasingly difficult. Use NetBase social media analytics to develop an in-depth profile of your target consumer to focus your time, effort, and money to achieve your acquisition goals.

CREATE A DEEPER UNDERSTANDING OF YOUR TARGET CONSUMER

Learn what your audience cares about, and what influences them to make purchasing decisions, to improve your segmentation and targeting to create more personalized and relevant experiences.

  • Create a multi-dimensional profile of your target consumers
  • Uncover interests, activities, and preferences unique to your audience
  • Discover current events, trends, and preferences influencing consumer behavior
  • Identify competitor customers who are dissatisfied and open to change

KNOW WHERE AND HOW TO ENGAGE WITH THEM

80% of consumers are more likely to value solutions from the brands they follow on social channels. Deliver the compelling content on the right channels to engage your target customers.

  • Align your marketing message for each channel using social analytics insights
  • Understand when and where your audience is most engaged and with what content
  • Engage passionate brand advocates to increase reach and influence others to act
  • Uncover opportunities to engage your competitors’ customers to steal market share
Build emotional customer connections with your brand

BUILD EMOTIONAL CUSTOMER CONNECTIONS WITH YOUR BRAND

Customer experience analytics uncovers far more than just demographics about your audiences. Add a psychographic dimension to your audience insights – uncovering emotional and behavioral insights such as what they buy, watch, eat and listen to – to support your strategies to drive revenue.

  • Identify sentiment drivers that create emotional connections with your consumers
  • Inform creative and placement strategies that connect with your audience
  • Create authentic experiences with user generated content, including visual/video content
  • Integrate popular media and emerging topics into your content strategy

KNOW WHERE THEY ARE IN THE CUSTOMER JOURNEY

The customer journey has many touch points, and each is a potential exit along the path to purchase. Gain a complete understanding of your customer’s journey and pain points to address issues that deter customers from completing a purchase.

  • Pinpoint events and life stages that cause customers to take action
  • Understand your customers’ purchase path and identify points of friction
  • Address issues that deter customers from completing their purchase
  • Measure your success moving customers through each stage of the purchase funnel

DEVELOP A DATA DRIVEN APPROACH TO ACQUISITION

Measure your effectiveness across all channels, identify what’s working and what isn’t, then adjust your strategy accordingly.

  • Drive new customer-focused business initiatives that improve conversion rates
  • Compare current performance with established benchmarks
  • Track progress with real-time dashboards and regular analysis
  • Integrate with other sources of business data to measure impact on revenues
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Audiense

Understand the audiences that matter to your business

Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.

Transform how you make decisions and discover new opportunities by understanding the audiences that really matter.

Audiense Insights activation tactics

Discover how to best engage and activate your audiences across multiple online and offline channels.

Audiense Monitoring

Increase your brand awareness, craft the best acquisition strategies and measure your impact on Twitter.

Powerful intelligence to identify and understand audiences to inform your strategies

Reach the right audiences with the right media across any channel at scale

Deeper and faster consumer research from a global 800M panel

Understand your competitors audiences to gain market share

SentiOne

Increase your brand awareness and become the obvious choice. Learn how your brand is perceived to keep improving marketing strategy.

Brand awareness is one of the key aims of marketing

What exactly is brand awareness? It’s the way your brand is embedded in the public conscience, consumers lifestyles, and purchase habits. In the long run, it has a direct impact on your revenue. That’s why you need to keep track, using the proper metric.

How to measure brand awareness?

It is not easy to define and measure how familiar people are with your brand. However, there are a few metrics to help you realise where you are compared to the market and if you are making progress. What you should focus on when it comes to brand awareness:

  • Direct traffic to your website,
  • Surveys among your target,
  • Social listening (number, quality, and sentiment of brand mentions).

How can social listening help you with measuring brand awareness?

Social listening tools gather and analyse statements about your brand from multiple online sources like social media, news,
review sites. You then get the idea of how your brand is perceived on the web.
Use in-depth online monitoring to discover where you are and set the right goals.

ClooHawk

The Smart Way To Grow Your Twitter Brand Skyrocket your Social Media Metrics & spend less time. Make your target audience and influencers follow you rapidly Get more shares, mentions & likes from your real audience Spend less time on Social media management, while your metrics grow

Automate Your Favorite Tasks

Keep Your Audience Engaged on Auto pilot

Speech Balloon

Auto Post Trending Stories Cloohawk auto tweets trending stories for you.

Auto Tweet

Auto Retweet Cloohawk is your retweet bot. Cloohawk auto retweets interesting tweets in your areas of interest

Loud Speaker

Auto Repost Cloohawk reposts your ever green content to make your quality content last.

Engage Your Influencers & Leads

Cloohawk identifies conversations of influencers and leads on which you can engage with likes, comments or retweets. Build your twitter community the smart way!

Engage Customers of your Competitors

Cloohawk identifies customers of  your competitors. Engage with them and convert them to leads.

Smartly

Smartly.io Is a Leader in Social Media Advertising.

The Enterprise Grid® Report for Social Media Advertising | Fall 2019 by G2 scores products from the Social Media Advertising category based on data sourced from product reviews and data aggregated from online sources and social networks.  With increasing market presence and high customer satisfaction, we’re happy and humbled to say that our customers trust us as a ‘Leader’ in the space.

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Smartly.io automates every step of social advertising to unlock greater performance and creativity.

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Produce highly personalized, on-brand creatives at scale

Easily capture your audience’s attention with market-leading Image and Video Templates to create on-brand, seasonally-relevant videos and stories in minutes.

Generate thousands of ad variations automatically using any data source and show prices, discounts, store locations, availability, weather and more.

Conduct seamless testing to learn which creatives, concepts, and elements drive the best performance

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Manage your campaigns seamlessly

Drop the boring work – save time with automation and efficient workflows to launch and manage your campaigns.

Reduce time spent on campaign management with fully automated campaign creation, macros, and more.

Scale your operations effectively with cross account campaign and asset management.

Improve Dynamic Ads performance with Smartly.io Dynamic Image Templates. Integrate any product feed and improve data quality with advanced mapping and modifiers.

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Optimize your performance

Leverage Facebook’s latest capabilities and Smartly.io AI-powered algorithms to hit your performance goals.

Maximize results by allocating budget across ad sets and campaigns using 1st and 3rd party data, and autoscale budgets when KPIs are met.

Convert high value customers by easily adjusting bid levels based on the lifetime value of different user groups.

Avoid ad fatigue by automatically rotating your ads based on performance.

Measure the incremental revenue from your advertising with statistical significance built-in.

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See what moves the needle

Access reporting across ad accounts and analyze your campaigns with third-party data and take immediate action – all in one view.

Integrate first and third-party data sources and save hours from jumping between different platforms.

Access performance trends across your entire funnel with flexible reporting and visualizations in real-time to rapidly generate insights and and make accurate decisions.

See reporting across your campaigns and ad accounts in one helicopter view and make immediate changes, with just a few clicks.

Top 5 Content Curation Tools for Growth Marketing

Content is the lifeblood of a successful marketing strategy, but sometimes the creative juices dry up, and producing consistently fresh content for your readers can be challenging.

Content curation is the process of sharing content from other relevant sources rather than creating your own.

We’ve compiled a list of our top five most used – favorite content curation tools for growth marketing.

Top 5 Content Curation Tools

  1. Quuu
  2. Drum Up
  3. Curata
  4. Feedly
  5. Juicer

1. Quuu

Quuu is the number one source for content and the only place where each and every piece has been hand-reviewed in house.

Quuu is the only tool that hand-curates content in over 500 interest categories, meaning you’ll always have relevant posts to share with your audience on social media.

Quuu sends content directly to your Buffer, HubSpot, Socialbee or Hootsuite schedule. Just sign up, connect your account and choose the options that are right for you.

Quuu hand-curates content in over 500 categories so you can rest assured knowing that what you are sharing is relevant and high quality.

2. Drum Up

DrumUp discovers and helps you share great content to your social media accounts
so you can start meaningful conversations with your followers.

DrumUp mines through tons of content across the web in real time, and uses sophisticated algorithms to recommend fresh stories most relevant to your audience.

DrumUp does all the heavy lifting so you don’t have to. A smart workflow makes it a breeze for you to quickly review, create and publish posts to your social media followers.

Add, follow and curate updates from your favorite feeds. Link your blog updates to post on your Facebook, Linkedin, and Twitter accounts.

Set important or influential posts on repeat schedules easily. Increase your post visibility with smart hashtag recommendations.

Track and measure Twitter, LinkedIn and Facebook engagement using intuitive and deep social media analytics.

3. Curata

Curata’s software enables marketers to scale content marketing to grow leads and revenue.

Discover, curate, & share relevant content from around the web.

Discover the best content with our self-learning engine, Easily organize and contextualize with just a few clicks, Publish and promote your content anytime and anywhere.

When done well, curation becomes a welcome service to combat information overload for your most valued audiences. The best content marketers source up to 25 percent of their content via trusted, industry resources, further leveraging curation as a means to reduce the burden on resource intensive original content production.

Curata has been working on simplifying the art of curation for nearly a decade. With Curata’s Content Curation Software (CCS) you’ll gain access to the widest selection of published content available online, at your fingertips. Using keywords, news sources, authors, bookmarked or shared content, etc., Curata CCS will scour the web and return highly relevant results in a dashboard that empowers you to incorporate your own summary and brand voice, embed royalty-free imagery, schedule and share. Getting smarter over time, our proprietary learning engine improves your results based on the content you share and how you rate results. With Curata, curation becomes a straightforward three step process – Find, Curate, Share.

4. Feedly

Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others

Don’t miss a beat from New York Times or any other industry journal you trust, Dive deeper by following blogs from the latest movers, shakers, and thinkers.

Monitor news about your company, your product, your craft, and your competitors. Follow your favorite twitter influencer or hashtag and never miss crucial updates.

Never miss important stories, Let the web work for you by arranging the content you rely on into easy-to-read feeds.

Easily share articles to Facebook, Twitter, LinkedIn, Pinterest, email, and more. Schedule posts with Hootsuite or Buffer

Discover fresh, authoritative voices on niche and broad topics alike. Channel the mainstream or pull from the diamonds in the rough.

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5. Juicer

Juicer allows you to curate posts, hashtags, images, and photos from your favorite social media channels into one feed you can embed on your website. We promise it’s super easy, and in 3 simple steps, you have a live content curator doing the work for you.

Juicer Content Curation Tool

With Juicer, you can curate your social content and user-generated content onto your site within minutes.

Simply sign up for a Juicer account, add your favorite social media sources (i.e. Instagram, Twitter, Facebook), and embed the code into your website pages to get started with social media content curation. It’s that easy!

Juicer offers 9 built-in social media feed styles that display your curated content in different ways. One style may work better for your website than the rest, but if you’re having a tough time choosing you can easily switch from one feed style to another until you find the right one. 

Juicer’s dashboard is built for ease of use. Control all of your curated social media content, add multiple sources, as well as filter and moderate what gets published on your social feed. 

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