5 Competitor Analysis Tools to Leverage Growth in 2020

5 Competitor Tools to Leverage Growth in 2020

  1. SEMrush
  2. Wordstream
  3. SPYfu
  4. BuzzSumo
  5. Adapt
Market Research

1. SEMrush

Use SEMrush to Benefit from your competitors and Develop perfect content and advertising strategies.

Organic Research

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
Advertising Research

Advertising Research

  • Analyze сompetitor ad budgets and keywords
  • Monitor ad copy and landing pages
  • Discover New Competitors in Google Ads
  • Localize Your Ad Campaigns
Display Advertising Tool

Display Advertising Tool

  • Get an overview of your competitors’ GDN strategies
  • Analyze competitors’ display ads
  • Spot new publishers
  • View display ads from different devices
  • [EXCLUSIVE] Target the right audience with Audience Insights


  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
Keyword Research

Keyword Research

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments
Product Listing Ads

Product Listing Ads

  • Define your product listing ad (PLA) competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
Traffic Analytics

Traffic Analytics

  • Reveal any company’s website traffic and online performance
  • Monitor your competitors’ marketing activities and strategies
  • Discover new markets and niches
  • Understand your potential customers’ behavior and media consumption
  • Qualify leads, prospects, and potential partners
  • Research new opportunities for investment
Market Explorer

Market Explorer

  • Analyze new markets and niches
  • Set the industry benchmarks
  • Gain in-market audience insights
Social Media Tracker

Social Media Tracker

  • Leverage competitor analysis to create a winning strategy
  • Make sure your performance measures up
  • Build amazing reports

2. WordStream

WordStream Advisor is the only software designed specifically to help small- and medium-sized businesses maximize results from their online advertising.

What would your business look like if you converted 30% more leads from your online advertising programs? WordStream Advisor helps businesses using Google Ads, Bing, and Facebook turn clicks into paying customers.

Optimize Your Week. The 20-Minute Work Week makes time-consuming optimizations easy, with recommendations that actually impact business growth. Customized, cross-platform alerts streamline high-priority actions across devices and networks, saving you hours every week.

  • One-click optimizations
  • Business growth opportunities
  • Account structure suggestions

Your One-Stop Shop

Advisor gives you the tools to easily build and manage campaigns across platforms – without ever opening another tab! By streamlining your Google Ads, Bing, and Facebook ad accounts, you can easily replicate success across ads, campaigns, or even entire networks.

  • Manage campaigns across platforms
  • Replicate ad creative
  • Conduct search query analysis
Success report

Say Goodbye to Guesswork

You’ve built and optimized, but is it working? Advisor’s Performance Dashboard shows you key metrics from all of your accounts, highlighting the campaigns headed in the right direction and the ones that require attention. Need to drill deeper into your data? Success Reports offer a clear, digestible way to uncover new insights and share performance with key stakeholders from across your organization.

  • Performance Dashboard
  • Success Reports
  • Impression Share Report

Turn Clicks into Conversions

Getting website traffic with online advertising is just half the job. Finish strong with DIY pop-ups and landing pages designed to grab those leads for good.

  • No designer? No developer? No problem. Easily create and customize landing pages and pop-ups with our mobile-friendly templates
  • Provide a personal, targeted landing page experience to boost conversions and your Quality Score
  • Streamline your workflow and fill your funnel with email marketing integrations

3. SPYfu

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.

Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.

3 stacked screenshots showing the domain overview results page for the domain

Increase your website traffic

Our smart recommendations drive clicks to your SEO or Adwords campaigns.

Track your keyword rankings

Monitor your paid and SEO rankings on Google, Bing and Yahoo.

Make Better Connections

Reliable contact info helps you build partnerships or generate sales leads.

PPC Competitor Research

Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.

Monitor PPC Competitors

Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.

Find Competitors’ Keywords you Don’t Already Buy

Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they’ve been buying for years that you never thought of.

Competitor Adwords Campaign and Ad Test History

Browse your competitor’s complete AdWords campaign history. See the results of every ad split test they’ve ever run and the early keywords that didn’t work out.

SEO Competitor Research

Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

Research Competitors SEO Keywords

Search for a competitor. Download their SEO keywords. It’s that simple. See what they rank on and how many clicks they get.

Spy on Your SEO Competition

Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.

Check Competitor Backlinks by Keyword

Find out which backlinks do your competitors have that you don’t. See the exact links that let them outrank you on a specific keyword.

Influencer Marketing – Social Outreach for Backlinks

Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.

4. Buzz Sumo

BuzzSumo monitors your competitors, brand mentions and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media avalanche.


Nudges you need on keywords that matter

Create alerts for the topics, brands and keywords that have an impact on your business.


Monitor mentions of your brand so you can respond at the right moment.


Keep up with industry news and the global zeitgeist


Track your competitors so you can always stay one step ahead.


See what people are saying about current and emerging products in your category.

Authors & Outlets

Catch every new post

Create alerts for key influencers, bloggers and journalists so you can be first to engage with their content.


Discover the stories that are firing up reporters in your niche.


Amplify the messages of your key collaborators.


Get industry news delivered directly to your inbox.


Track influential blogs – or keep tabs on your own properties.


Keep an eye on your SEO wins

Track new links as they roll in from around the web.


Get notified with every link so you can update reports and build on victories.


Turn mentions into links and build relationships into partnerships.


Monitor your organic growth as your content takes flight.


Learn from content that gets links and optimize your strategy.

5. Adapt

Adapt partners with leading brands and retailers to meet ever-changing customer needs and react quickly to new growth opportunities with a visual, unified consumer intelligence platform.


Reveal what matters most for your customers in the digital

purchase journey,

uncover hidden new trends and changes in brand awareness.

Get brand loyalty.



Effortlessly get complete visibility into every

digital point of sale.

Quickly identify your performance gaps,

benchmark yourself vs. competitors and

speed up your daily processes to get more revenue.



Reveal unique opportunities for you to grow

before the others will, by leveraging pioneering AI and

machine learning algorithms


How It Works?

Complete. Unique. Profitable. Practical.

1 – Complete

ADAPT processes every change at the competitor landscape or customer need every day.

2 – Unique

Advanced innovative proprietary AI algorithms are used to analyze all the data.


3 – Profitable

Leveraged to reveal new business opportunities and valuable actionable insights about consumers and competitors.

4 – Practical

Speeding up internal processes and support decision making accompanied by a simple one-stop shop dashboard.

Top 5 Content Curation Tools for Growth Marketing

Content is the lifeblood of a successful marketing strategy, but sometimes the creative juices dry up, and producing consistently fresh content for your readers can be challenging.

Content curation is the process of sharing content from other relevant sources rather than creating your own.

We’ve compiled a list of our top five most used – favorite content curation tools for growth marketing.

Top 5 Content Curation Tools

  1. Quuu
  2. Drum Up
  3. Curata
  4. Feedly
  5. Juicer

1. Quuu

Quuu is the number one source for content and the only place where each and every piece has been hand-reviewed in house.

Quuu is the only tool that hand-curates content in over 500 interest categories, meaning you’ll always have relevant posts to share with your audience on social media.

Quuu sends content directly to your Buffer, HubSpot, Socialbee or Hootsuite schedule. Just sign up, connect your account and choose the options that are right for you.

Quuu hand-curates content in over 500 categories so you can rest assured knowing that what you are sharing is relevant and high quality.

2. Drum Up

DrumUp discovers and helps you share great content to your social media accounts
so you can start meaningful conversations with your followers.

DrumUp mines through tons of content across the web in real time, and uses sophisticated algorithms to recommend fresh stories most relevant to your audience.

DrumUp does all the heavy lifting so you don’t have to. A smart workflow makes it a breeze for you to quickly review, create and publish posts to your social media followers.

Add, follow and curate updates from your favorite feeds. Link your blog updates to post on your Facebook, Linkedin, and Twitter accounts.

Set important or influential posts on repeat schedules easily. Increase your post visibility with smart hashtag recommendations.

Track and measure Twitter, LinkedIn and Facebook engagement using intuitive and deep social media analytics.

3. Curata

Curata’s software enables marketers to scale content marketing to grow leads and revenue.

Discover, curate, & share relevant content from around the web.

Discover the best content with our self-learning engine, Easily organize and contextualize with just a few clicks, Publish and promote your content anytime and anywhere.

When done well, curation becomes a welcome service to combat information overload for your most valued audiences. The best content marketers source up to 25 percent of their content via trusted, industry resources, further leveraging curation as a means to reduce the burden on resource intensive original content production.

Curata has been working on simplifying the art of curation for nearly a decade. With Curata’s Content Curation Software (CCS) you’ll gain access to the widest selection of published content available online, at your fingertips. Using keywords, news sources, authors, bookmarked or shared content, etc., Curata CCS will scour the web and return highly relevant results in a dashboard that empowers you to incorporate your own summary and brand voice, embed royalty-free imagery, schedule and share. Getting smarter over time, our proprietary learning engine improves your results based on the content you share and how you rate results. With Curata, curation becomes a straightforward three step process – Find, Curate, Share.

4. Feedly

Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others

Don’t miss a beat from New York Times or any other industry journal you trust, Dive deeper by following blogs from the latest movers, shakers, and thinkers.

Monitor news about your company, your product, your craft, and your competitors. Follow your favorite twitter influencer or hashtag and never miss crucial updates.

Never miss important stories, Let the web work for you by arranging the content you rely on into easy-to-read feeds.

Easily share articles to Facebook, Twitter, LinkedIn, Pinterest, email, and more. Schedule posts with Hootsuite or Buffer

Discover fresh, authoritative voices on niche and broad topics alike. Channel the mainstream or pull from the diamonds in the rough.

Related image

5. Juicer

Juicer allows you to curate posts, hashtags, images, and photos from your favorite social media channels into one feed you can embed on your website. We promise it’s super easy, and in 3 simple steps, you have a live content curator doing the work for you.

Juicer Content Curation Tool

With Juicer, you can curate your social content and user-generated content onto your site within minutes.

Simply sign up for a Juicer account, add your favorite social media sources (i.e. Instagram, Twitter, Facebook), and embed the code into your website pages to get started with social media content curation. It’s that easy!

Juicer offers 9 built-in social media feed styles that display your curated content in different ways. One style may work better for your website than the rest, but if you’re having a tough time choosing you can easily switch from one feed style to another until you find the right one. 

Juicer’s dashboard is built for ease of use. Control all of your curated social media content, add multiple sources, as well as filter and moderate what gets published on your social feed. 

Growth Marketing Weekly [10-4-19]


What Are SOPs & How Do You Write Good Ones?

magine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to READ MORE


Tips for Crafting a Late-Night Style Talk Show for Your Business

We had a vision, but what would it actually take to pull off an entertaining talk show about marketing? We needed some serious inspiration, so we decided to READ MORE

woman holding yellow rotary telephone

How To Engage, Guide and Grow Better Customers

developING an inbound services framework and customer journey map to both engage and guide the modern customer using READ MORE

Generations study

Consumers More Willing To Share Data In Return For Offers

As the world grows increasingly digital, companies need to evolve and focus on making consumers’ lives easier and more efficient. There needs to be added value. New research backs these statements and has found consumers may even be willing to share their data with brands for READ MORE

Everything Every Entrepreneur Needs to Know About Personal Marketing

Everything Every Entrepreneur Needs to Know About Personal Marketing


Instagram Stories: What They Are and How to Make One Like a Pro

These days, social media is all about documentation.

Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. READ MORE

9 Best Landing Page Platforms to Convert and Grow Better

Creating high-converting web content has never been easier—or more important. READ MORE

Build your brand with binge-worthy content

Software to help you present captivating video experiences on your site that turn viewers into brand advocates. TRY FOR FREE


9 Ways to Respond When Your Prospect Asks for a Discount

A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions.

But you’ll only reap these benefits by discounting strategically — not whenever your prospect asks for one.

Promising your prospect a discount before the actual negotiation can have three negative consequences: READ MORE

Add These Lead Generation Tools to your Arsenal for Massive Growth

Looking for new leads takes time and effort. With the right tools in place you can focus on what really matters: selling to decision makers. READ MORE

Unbounce helps marketers build converting landing pages, popups, and sticky bars. No need for a developer —you can do it all yourself.


Growth Marketing Weekly [9-27-19]


How to Create a Sales Plan: Guide + Template

Do you have a sales plan? Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans — whether for their business, department, or team.

But, what is a sales plan exactly?


Tips for Crafting a Late-Night Style Talk Show for Your Business

How to run your talk show like a pro

You might think that to sustain a 17-season show you need a bunch of bells and whistles and even a dash of movie-magic. But, we actually discovered that Jimmy Kimmel relies on a relatively simple (we didn’t say easy!) process for crafting the entire show.

23 Most Popular Most Used Hashtags

Hashtags are the backbone of any successful digital marketing strategy. Learn which one’s can help you grow your business.

5 Trends That Are Redefining Advertising

5 Trends That Are Redefining Advertising

Just how do you engage with consumers who are being constantly bombarded with texts and tweets, emails and social media likes, push notifications and AI bots at their beck and call? You have to find new ways to meet them where they are.

How To Analyze Data: 30+ Experts On Making Sense of Your Performance

Do you look at spreadsheets of data with analysis paralysis? In this guide, we share 14 techniques that will help you analyze data (the easy way).

9 Best Landing Page Platforms to Convert and Grow Better

The nine best landing page platforms for designing better converting landing pages and grow your business smarter.

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

For SaaS marketers, volume is the name of the game. You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert.

The Complete Guide to Sales Prospecting

Truth is, sales is changing — quickly. As sales conversations grow even more buyer-focused, sales reps have begun developing their own hacks, techniques, and processes for prospecting. That’s where this guide comes in.

Convert Smarter – Grow Your Business Better

Get Started With a 14 Day Free Trial On Us!

9 Best Landing Page Platforms to Convert and Grow Better

The Ten Best Landing Page Creation Platforms to Convert Traffic and Grow your business.

  1. ConvertKit
  2. Lead Pages
  3. Unbounce
  4. Hubspot
  5. InstaPage
  6. WishPond
  7. Click Funnels
  8. Get Response
  9. Landingi
Build beautiful landing pages in minutes

1. Convert Kit

Designed by world-class pros, ConvertKit’s 18 fully customizable templates are made to catch eyes and grow email lists. Whether you’re new to landing pages or have design experience bursting out your fingertips, these landing page templates will help you get your ideas out the door in record time.

No code necessary

You can have a beautiful landing page without knowing any code. But we’ve still made custom CSS an option for all our code nerds out there.

One click to 100,000+ images

‘Stock photography’ doesn’t have to be a bad word. Our integration with Unsplash makes finding free, unique imagery for your landing page a one-click wonder.

Look good on all devices

All our templates are fully responsive. That means you’ll have a perfectly formatted landing page that can easily be viewed on any device.

2. Lead Pages

Creating high-converting web content has never been easier—or more important. Now you can have both: the professional look to showcase your brand and the optimized performance to grow your business.

Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

3. Unbounce

Build a High Converting Landing Page in Minutes. No Development Resources Needed. See Why Unbounce is Loved Worldwide by More Than 15,000 Marketers and Designers. SSL Encryption. 99.9% Server Uptime. Mobile Responsive. 100+ Unlocked Templates.

Landing Page Site

Convert More Traffic, More Often with Landing Pages

Relevant messaging is key to getting more leads, sales, and sign-ups—so give your visitors exactly  what they’re looking for with custom-built landing pages.

With Unbounce pages, you’ll get better results without increasing your spend or headcount.

Image Frame

4. Hubspot

Start converting your visitors into leads with HubSpot’s landing pages tool.

Quickly design and launch professional-looking, landing pages without help from designers or IT.


Choose from our built-in library of mobile-optimized templates that are proven to convert, or build pages from the ground up. With the on-page editor, adding copy and inserting images and conversion forms is a snap.

Preview how your page looks on different devices before publishing. Then watch the leads roll in.

6. Wish Pond

Wishpond’s intuitive landing page builder makes it easy to get more leads and sales from your website.

With over 100 mobile-responsive landing page templates designed to fit any industry, Wishpond makes it simple to create and publish a landing page in minutes!

Wishpond’s flexible landing page builder gives you complete control over every aspect of your marketing campaign.

Publish Anywhere

  • Your website
  • Mobile
  • Your blog
  • WordPress
  • Facebook
  • Wishpond subdomain

Easy Landing Page Builder

  • Drag-and-drop editor
  • Beautiful templates
  • Add photos/videos
  • Mobile-responsive
  • Custom fonts
  • Add custom HTML
  • Custom CSS/JavaScript
  • Custom CSS classes
  • Copy/paste objects

Powerful Optimization Tools

  • One-click A/B testing
  • Unlimited testing variations
  • Popups/modals
  • Slide-in popup
  • Welcome mat
  • Opt-in bar
  • SEO settings
  • Add analytics/tracking

7. Click Funnels

ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online! Without having to hire or rely on a tech team!

Generate New LEADS That You Can Connect With… Create simple funnels that quickly capture your visitors’ contact information, so you can generate new leads to follow-up with again and again, even after they leave your page! 

Mobile workspace

8. Get Response

Choose from hundreds of high quality, 100% responsive landing page templates designed for high conversion. Opt-in, sales, promo or download pages – choose the one that fits your business needs. Add a personal touch, and your landing page is ready in less than 30 minutes!

Grab your leads attention right when they are on your landing page

Grab your leads attention right when they are on your landing page

Use images, offer downloadable content, show your message once you visitors scroll, trigger a popup right before they exit your page, or place a sticky sign up form to the bottom or top edge of your page to ensure higher conversions.

Fully mobile-responsive templates

Complete your look with 5,000 Shutterstock images. Use the built-in image editor to create perfect pics with a few brush strokes.

9. Landingi

Landingi gives you a complete landing page platform to help you get the most out of your lead generation campaigns. Take a look at what you get:

Easy drag and drop to change, customize and add anything you need – no coding required.

Unlimited landing pages and leads. We don’t punish success.

200+ landing page templates that will save you time and get you started.

Landingi makes it easy to field and compare A/B split tests and boost your conversions.

Create even more spots to convert visitors into customers with overlay popups on landing pages.

6 Secrets for Getting Repeat Customers That Stick Around

As Business owners, you’re probably well-aware of word-of-mouth marketing. One happy customer refers another customer who goes on to refer another one, and so on and so forth. By providing a delightful customer experience, people remember these positive interactions and eventually return to your business.

Need Help Managing and Scaling Your Small Business? Check Out SPEARSE Perfect Growth Platform for Small Business Success

According to a study performed by Joseph Nunes and Xavier Dreze, the biggest obstacle companies face is getting customers started with a program.

So, how can you get your customers to remain loyal after their first purchase? Read on for some best practices you can use to improve customer retention. MORE

The Case for Creativity in Marketing, Backed by Neuroscience


These days, almost every business believes that optimization is its main competitive advantage. But the obsession over doing what everyone else is doing actually produces a stale result, all of our content looks the same…

Contrary to popular belief, creativity isn’t just a self-indulgent pursuit of happiness. Evidence from neuroscience proves that it’s a brand’s most powerful differentiator — and optimization isn’t. So how do you captivate your audience’s attention and keep them emotionally invested for the long haul? Science says you should… READ MORE

How to Calculate Your Business’s Break Even Point

Your break even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term.

Although operating costs are irrelevant when assessing a product’s profitability, they’re critical when assessing your business’s profitability. These costs, also called fixed costs, factor back into your books when calculating your profit margin — your total profitability after…READ MORE

Thomas B. - Newyork
Mandi R. - San Diego
John K. - Nashville
Clarissa W. - Milwaukee
James A. - Miami
Will C. - Edinburgh