It’s time to revisit your social strategy, The first step to any strategy is to understand what you want out of your efforts. Creating your social media marketing plan doesn’t need to be painful. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.
We’ve all seen how social media has transformed consumer markets. But it has also impacted the landscape of business and employee communications. A great social media strategy is the difference between posting on the internet and achieving your business goals.
Your strategy defines how your business will use social media to achieve its aims – this includes which platforms you’ll use, your measurable objectives for success. Here are seven solid ways to boost your social media strategy for greater success.
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1. Identify the Right Social Media Channel
There are hundreds of social media channels and it can often be tricky to identify the right social media channels for your organization. It is important to establish, What your goals, Brand Message and target audience are. Keying in on your Social media demographics will make sure that you’re targeting the right people at the right time.
2. Make the Most of Live Videos
Live video broadcasting used to be available only to the big players. Now Facebook Live and instagram Stories have leveled the playing field. Streaming video is essential for engaging online audiences and drawing new viewers to your brand. What better way to display your brand’s human side to your customers than to show the people behind your company.
3. Leverage User-Generated Content
Customers trust user generated content more than brand content, buyers have grown wary of branded content, and so they easily tune it out. UGC is considered the most authentic and trusted form of media available today. It can help boost sales and engagement while generating traffic and virality for your business.
4. Utilize the Power of Employee Advocacy
Employees can be a brand’s biggest advocates, yet they’re often an untapped resource. Transform your employees into powerful marketers, increase growth and brand awareness. Properly implementing Employee advocacy can help you to Improve your organic reach, Increase traffic from social media and Lower your marketing costs.
5. Use Instagram for Posting Ads
Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences. With Instagram ads, businesses can drive awareness and increase its customer base through visuals.
6. Use Social-Friendly Images
Adding images are a great way to get interest in your posts but using low quality images are not only bad for social, they’re bad for business. Check out this guide from hubspot
7. Get Your Timing Right
Discovering the optimal time to post on your social media channels is crucial to your content marketing success. You need to find your sweet spot to get the most audience interaction, get relevant eyeballs on your brand message and not drown in the noisy sea of social confusion. This Guide from our Friends at Hootsuite should do the trick.