Organic reach is the number of people who had an unpaid post from your Page enter their screen. Facebook’s ad rates have risen by 35 percent in the last quarter alone. Facebook’s declining reach is a reminder that marketers must always adjust to the times, With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. Here are seven ideas to upgrade your organic facebook reach that are wallet- friendly.
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Organic Post Targeting
Audience Optimization is an organic targeting tool to help publishers reach and engage their audience on Facebook and better understand the interests of people clicking on their posts. Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. You can target your posts to specific segments of your page’s audience based on their interests. This creates an opportunity to personalize your Facebook content and optimize its potential for engagement.
Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Facebook Native Video Gets 10X More Shares Than YouTube. Most social media marketers know that video is on the rise. Your videos will play automatically inFacebook’s News Feed, Native videos start playing immediately as people scroll through their Feed.
Partner with other brands and influencers
Influencer marketing can take many different shapes, depending on your budget and needs, and the type of partnerships it forms with influencers. Influencers have a lot of connections and a big network, so it is not surprising to see them recommending their favourite brands, products and services to their friends, family and other connections who value their opinion. When you share your influencers‘ content on your own social channels, it helps your influencers be more visible. Partnering with the right influencers for your brand can be a successful content marketing strategy and can increase traffic, leads, and customers.
Live video streaming is a fun, engaging way to connect with your followers and grow your audience. Facebook Live lets people, public figures and Pages share live video with their followers and friends on Facebook. Facebook Live is the best way to interact with viewers in real time: field their burning questions, hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going.
Cross-promote other social channels
Cross-promoting, is content promotion through the creation of unique messages for each social media channel. Each social media platform has unique opportunities for engagement. Cross–promotion doesn’t require any investment and partners can successfully expand through one another’s social channels. Cross–promotion doesn’t require any investment and partners can successfully expand through one another’s social channels.
Maximize user-generated content
Turn your audience into a content machine, Real experiences from real people.User–generated content is any form of content created by users of a system or service and made available publicly on that system. it isn’t paid for, and its authenticity makes the user the brand advertiser as well. User–generated content can help your brand connect and engage with customers in a cost-effective manner.
Interview community members
Because every individual is unique and has his or her own special interests and goals, a focus group can be extremely useful. Interviews can help you Gauge brand awareness and create hyperfocus on the issues, solve your personas problems and drive more engagement, leding to better sales opportunties.