The Google Analytics integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how people use your website.
Google Analytics lets you track visitors to your store, and generates reports that will help you with your marketing. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you.
Use Google Tag Manager to set up your tracking. It’s so much easier, and later you’ll be able to use Tag Manager to insert event tracking, third party tags and much more. For the details, consult parts of our guide on event tracking and Google Tag Manager for eCommerce.
Make sure you activate ‘Exclude all hits from known spider and bots’ in your View settings on the Admin screen of your Google Analytics. Google maintains this list and automatically filters those sources from every Analytics report that enables this option.
Group your channels and assign them names that will make sense to you at first glance. Channel grouping is a feature in your views. It allows you to assign custom names (that are more informative) to your channel groups, instead of the default Google designations. You can also create different groups and add individual or related channels to them.
Use event tracking. Track any event that users can initiate while interacting with your site. There is no such thing as useless information. Remember, you can always filter the data in the tables, segment them or otherwise manipulate them. Event tracking may be a handful, but is worth it in the end.
To ensure that the data you receive reflects the nature of the visitors, you should adjust the timezone you use in Google Analytics. The default timezone is Pacific Standard Time. If the majority of your visitors aren’t from the West Coast of the USA, switch the timezone to the one more suitable to you. This is a small detail that is often overlooked. Nothing can be more confounding when you operate a B2B website and the majority of your visitors come at 3 am.
- If your bounce rate is 0%, there is something wrong. Possible causes:
- You have two tracking codes on your pages
- You have an event that fires automatically whenever user loads the page.
- If you are not receiving reports on the traffic you know should be there, check your filters to see if it is not being filtered out.
- If you see a sudden spike in your traffic that you cannot account for, you are being hit by bots. Update the filters to exclude this traffic.
Create custom segments that reflect your target audience, or personas, of your most valuable customers so you can check the performance of these segments and see if you are doing the right thing.