As Business owners, you’re probably well-aware of word-of-mouth marketing. One happy customer refers another customer who goes on to refer another one, and so on and so forth. By providing a delightful customer experience, people remember these positive interactions and eventually return to your business.
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According to a study performed by Joseph Nunes and Xavier Dreze, the biggest obstacle companies face is getting customers started with a program.
So, how can you get your customers to remain loyal after their first purchase? Read on for some best practices you can use to improve customer retention. MORE