Search engine optimization (SEO) can be a small business’s best friend. From driving traffic by ranking higher on search engine results to maximizing advertising campaigns, SEO can help a business build its brand. Seo done right can level the playing field for small business, even in an over-saturated corporate oriented market.
Here are five very effective SEO Strategies You Can employ for quick positive results:
1. Optimize Your URL Structure
Use SEO-Friendly URLs for all your pages, keep it short and concise. It’s not only good for search engines, but provide a better user experience too.
Instead of this:
Always Include your focus keyword or long-tail keyword in your URLs to make it accurately describe the page’s content.
If you’re using WordPress, change your permalinks structure to “/sample-post/”.
2. Optimize Your Title Tag
A title tag is the title of each page in the search engine results pages (SERPs). It can be the same or difference from your page title.
The title tag is important because it’s the first thing searchers will see on the search engines. And, it also tells users and Google what the page is about.
Put your focus keyword towards the beginning of your title for more impact on search engines.
Also, includes a benefit to attract searchers to check out your page.
Keep your title tag short and compelling in less than 65 characters to ensure full title show in Google search engine without truncate.
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3. Use H1 Tag For Your Page Title
The <h1> tag is used to define the most important heading on your page (usually your title). It gives users a clear idea of what the page’s content is about.
Use the H1 tag to help search engines to index your content better and improve SEO ranking on Google.
Note: Don’t use H1 tag for the purpose of increase text size and make sure you only have one H1 tag per page which contain your focus keyword.
If fact, most CMS like WordPress will automatically wrap your page title with H1 tag.
To double confirm, right click your page and select “View page source”.
4. Use SEO-friendly Meta Description
Optimize your meta description to make your page stand out in the search results. It’s the description shown beneath your title tag and URL in SERPs.
In a nutshell, meta description tells what the page is about in 70 -160 characters.
Use short and succinct sentences to encourage users to check out your page. And, include your focus keyword in the meta description.
Include a call to action in your description to improve click through rate. Some of the CTA are “Learn it now”, “Read more on..”, and “Order with discount today”.
If you’re using WordPress, SEO plugin like Yoast allows you to write customize meta description for each page.
5. Focus On User Intent
One of the important elements in SEO is about clarifying user’s intent.
All internet users go to search engines with an intent…
…Whether they are looking for information (Informational), want to buy something (Transactional), or looking for a website (Navigational).
Think about user intent when choosing your focus keyword (long-tail, and LSI keywords) and writing your content.
Use “How to drive traffic to website” for users with Informational intent, and “Buy website traffic” for users with transactional intent.
Optimize your keywords and match your content to your target audience’s intent to:
- Reduce bounce rate – Users may leave your site immediately if intent unmatched
- Improve search results relevancy – Good signal for search engines ranking
- Boost user experience – Your content is exactly what they’re searching for
It’s confirmed that Google uses RankBrain as one of the important ranking signals.
RankBrain is a Google’s AI system designed to help better interpret search queries and effectively translate them to find the most relevant results for its users.
By understanding your audience’s intent and query, you can better serve them while improving your page’s ranking.
After all, you don’t want to attract a user that are looking to buy something while your content is purely information and vice versa.
Combining optimized Content, relevant Keywords, and authority Backlinks into your SEO strategy will yield positive results for your small business attracting more qualified customers and helping you scale your small business without breaking the bank.