1. Choose a format.
The first thing you need to decide is what kind of content you are going to create for your community. Are you especially good at creating engaging video content or are your skills better suited to written content and conversation? If you’re willing to put in several hours each day and enjoy the thrill of live performance, services like Twitch and Mixer are perfectly suited to the task. However, if you prefer to creatively edit your video content, services like Clutch, Instagram and YouTube may be better choices. If you’re leaning more toward written content, you may be better off focusing on services such as Discord, Facebook and Reddit. In any case, the first step to building a community is choosing the right social media channel for the type of content you will be creating.
2. Focus on a certain game or reoccurring theme.
You are more likely to be successful when you build a community around just one game or topic. The reason for this is because it is not possible to appeal to everyone; therefore, you should not try to create content that appeals to everyone. When you focus on a niche, you will naturally attract people who are interested in that specific topic or area. This is a good lesson for any entrepreneur building content. The success of my video show, Action & Ambition, on Entrepreneur’s network, is owed to the fact that we focus on one thing: sharing the backstories of our guests.
3. Be active on social media.
Ultimately, it is going to be your content that keeps your community coming back. Therefore, it is crucial to upload new content continually and to be very active on social media. You should create a content schedule and stick to it. My team and I love Trello for content scheduling. Your community will have something to look forward to when they can expect new content to be released on a specific day of the week or at a particular time each day. Although you should be focusing on the social media channel that is ideal for the content you’re creating, you are going to want to have profiles on nearly every network. This will help you propagate your new content when it goes live and cross advertise your social media channels. Beyond that, you are going to want to moderate your channels. It is important to interact with your community and to tell them that you appreciate their support, as well as prohibit any bad actors.
4. Run contests; people love free stuff.
Running contests through your social media channels is a great way to attract new members to your community; people love free stuff. As explained by Sprout Social, launching a contest through your social media channels requires participants using a designated hashtag. Then, make sure to share or retweet that content and include a link that points to your website. You will be able to expand your reach by leveraging your existing community and their network to reach potential community members. It’s the network effect in action.
5. Network with community influencers.
Networking with other influencers will be an essential part of adding high-value members to your community. A high-value follower is an individual that is going to increase your engagement rates. You are more likely to meet high-value community members at events, tournaments, in-game and on gaming-specific platforms. These are all instances where you are the most likely to find individuals who have similar interests and play the same games as you. That being said, there is a higher probability that these people will be interested in the content and the community that you are creating. When you hit it off with individuals you meet in these settings, it would not hurt to point them to your gaming community or social channels.
Partnering with a gaming company is another great way to connect with other gamers and grow your audience. For instance, Clutch offers an Influencer Affiliate Program that helps entrepreneur gamers grow their audience in return for representing their brand. When a gamer is accepted into their program, their account receives perks that give the user’s content higher visibility on the Clutch App, as well as features them in Clutch’s “Users to follow” section. As a result, users of the platform are more likely to follow those designated accounts, helping that user grow their community and get to know their audience in the process.