Increasing the visibility of your website or landing pages whether on desktop or mobile has become a very hit or miss proposition for most small business owners recently.
In order to compete, grow and succeed as a small business owner you need to be agile, yet able to harness the latest search engine trends and use them to your advantage.
Here are five search engine optimization tools To help boost your rankings, traffic and leads without spending a fortune or hiring a dedicated team.
1. Authority Labs
Looking for SEO tracking that’s reliable & accurate?
Add the domains, keywords, and locations you want to track, and Authority Labs will take care of the rest.
Optimize your SEO campaigns with the most accurate daily rank data available. Always know where your domains rank for the keywords that matter most, in any geographic area and across device types.
Get location-specific rank tracking with AuthorityLabs. We get hyper-local with city and zip code data and can track your domains in every country and language offered by Google, Yahoo!, and Bing. Soon we will even be launching more specific location data using GPS coordinates.
You can also choose to target based on device. AuthorityLabs provides data on desktop, mobile, and tablet rankings to help you understand how devices impact your domain’s SEO.
Combine both location and device insights for your domain to truly stay ahead of the competition.
Tools to grow your search traffic, research your competitors and monitor your niche.
Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them.
See the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each of them.
Use the Top Pages report to see which pages send the most traffic to their sites. Use the Content Gap feature to uncover the keywords they rank for but you don’t.
Get thousands of relevant keyword suggestions from our mammoth database of over 3 billion keywords. Use the Keyword difficulty score and advanced keyword metrics to decide which keywords to target.
Put any keyword into this tool to see which content has performed best in terms of social buzz, number of backlinks and organic search traffic.
3. Google Search Console
Improve your performance on Google Search with SearchConsole tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search.
Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.
Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them.
The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.
4. Agency Analytics
Track Rankings, Monitor Backlinks, Perform a Technical SEO Audit and Track Competition!
Track the search terms that drive traffic to your client’s websites, then add them to rankings reports that highlight your SEO work. Monitor rankings for any location and language on Google and Bing. Rankings are updated on a daily basis, so you always see the most up-to-date data.
Track new and lost links in our detailed backlink monitor. Analyze key link metrics including anchor text, Trust Flow and linking domains to identify your juiciest links and pinpoint toxic links that may be damaging search rankings. Always stay up-to-date on link building campaigns in a beautiful, intuitive dashboard you can share with clients.
Analyze, discover and eliminate common website issues impacting your client’s SEO efforts with our site auditor tool. Discover issues like 404 errors, duplicate content and broken images. Automatically check over 40 issues on a one-off or scheduled basis to ensure your client’s website always follows the best SEO practices. Eliminating issues is the first step to improving your client’s organic search presence.
5. Deep Crawl
DeepCrawl enables search marketers to make websites accessible, relevant and effective.
Search Marketers experience a multitude of technical SEO issues and challenges which DeepCrawl can help solve.
By scheduling crawls you’ll never be without fresh data when you get a spontaneous call from a client or your boss. Schedule your crawls on an hourly, daily, weekly; bi-weekly; or monthly basis. DeepCrawl will save your crawl configurations and automatically set off your crawls for you.
Visualize your website architecture from multiple angles to identify every opportunity for improvement.
DeepCrawl provides a holistic picture of your site architecture. You can crawl your URLs, sitemaps and integrate any Analytics to provide a detailed gap analysis. This gap analysis helps you optimize your sitemap and also identifies orphaned pages that are not linked internally or are missing from sitemaps, but may be driving traffic!
Bad UX leads to poor SEO, and vice versa. Error pages, site lag time and lack of content depth can all impact conversion as well as your search rankings. It’s vital that your UX and SEO teams work together when improving your website
You want to navigate bots through your website content as smoothly as possible. See how DeepCrawl can help you.