1. Measure Overall Organic Traffic to Better Understand Your Users
start with an overview of all the traffic that has come to your site in a given period including SEO traffic, PPC traffic, direct traffic, branded traffic and so forth. This number is the total amount of visitors that have come to your site.
2. Use Internal Site Search to Optimize Your Customers’ Experience
Measure & Improve Every Aspect Of Your Customers‘ Journey and Build an Innovative Customer Experience Strategy. Any work already done through previous work improvement activities should be leveraged to the greatest extent possible. Use an optimization methodology which promotes a customer first attitude.
3. Measure the Quality of SEO Traffic to Compare Conversions
Using Google ANalytics (or any analytics software) Go to assisted conversions report, set the date range to “Last month” and compare to previous month. Make a note of the changes in the assisted conversions value and last click or direct conversion value of organic search. this will give you a good view of gains and losses from quality perspective.
4. Analyze Your Users’ Behavior to Better Meet Their Needs
The more you know about your users, the better equipped you’ll be to make smarter choices and close more sales. Watch for popular user paths with google analytics behavior flow report. this will tell you if the user gt what they came looking for or dropped off, which is a missed opportunity for you. it also allows you to see the most popular sources of traffic, allowing you to fine tune your campaign.
5. Look for Conversion Opportunities in Your PPC Data
Using google segment tool, allows you to see the Time of day or week that you are getting most action on your campaign. As well as click type which gives you a good idea of where your converions are coming from, whether it’s via clicks from headlines or sitelinks. And of course Devices is another great segment, to show if you are getting more from mobile ppc strategies or standard. Top versus other, shows how your ppc campaign performed at the top of google in positions one through tree compared to four through ten.