5 Competitor Analysis Tools to Leverage Growth in 2020

5 Competitor Tools to Leverage Growth in 2020

  1. SEMrush
  2. Wordstream
  3. SPYfu
  4. BuzzSumo
  5. Adapt
Market Research

1. SEMrush

Use SEMrush to Benefit from your competitors and Develop perfect content and advertising strategies.

Organic Research

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
Advertising Research

Advertising Research

  • Analyze сompetitor ad budgets and keywords
  • Monitor ad copy and landing pages
  • Discover New Competitors in Google Ads
  • Localize Your Ad Campaigns
Display Advertising Tool

Display Advertising Tool

  • Get an overview of your competitors’ GDN strategies
  • Analyze competitors’ display ads
  • Spot new publishers
  • View display ads from different devices
  • [EXCLUSIVE] Target the right audience with Audience Insights


  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
Keyword Research

Keyword Research

  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments
Product Listing Ads

Product Listing Ads

  • Define your product listing ad (PLA) competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
Traffic Analytics

Traffic Analytics

  • Reveal any company’s website traffic and online performance
  • Monitor your competitors’ marketing activities and strategies
  • Discover new markets and niches
  • Understand your potential customers’ behavior and media consumption
  • Qualify leads, prospects, and potential partners
  • Research new opportunities for investment
Market Explorer

Market Explorer

  • Analyze new markets and niches
  • Set the industry benchmarks
  • Gain in-market audience insights
Social Media Tracker

Social Media Tracker

  • Leverage competitor analysis to create a winning strategy
  • Make sure your performance measures up
  • Build amazing reports

2. WordStream

WordStream Advisor is the only software designed specifically to help small- and medium-sized businesses maximize results from their online advertising.

What would your business look like if you converted 30% more leads from your online advertising programs? WordStream Advisor helps businesses using Google Ads, Bing, and Facebook turn clicks into paying customers.

Optimize Your Week. The 20-Minute Work Week makes time-consuming optimizations easy, with recommendations that actually impact business growth. Customized, cross-platform alerts streamline high-priority actions across devices and networks, saving you hours every week.

  • One-click optimizations
  • Business growth opportunities
  • Account structure suggestions

Your One-Stop Shop

Advisor gives you the tools to easily build and manage campaigns across platforms – without ever opening another tab! By streamlining your Google Ads, Bing, and Facebook ad accounts, you can easily replicate success across ads, campaigns, or even entire networks.

  • Manage campaigns across platforms
  • Replicate ad creative
  • Conduct search query analysis
Success report

Say Goodbye to Guesswork

You’ve built and optimized, but is it working? Advisor’s Performance Dashboard shows you key metrics from all of your accounts, highlighting the campaigns headed in the right direction and the ones that require attention. Need to drill deeper into your data? Success Reports offer a clear, digestible way to uncover new insights and share performance with key stakeholders from across your organization.

  • Performance Dashboard
  • Success Reports
  • Impression Share Report

Turn Clicks into Conversions

Getting website traffic with online advertising is just half the job. Finish strong with DIY pop-ups and landing pages designed to grab those leads for good.

  • No designer? No developer? No problem. Easily create and customize landing pages and pop-ups with our mobile-friendly templates
  • Provide a personal, targeted landing page experience to boost conversions and your Quality Score
  • Streamline your workflow and fill your funnel with email marketing integrations

3. SPYfu

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.

Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.

3 stacked screenshots showing the domain overview results page for the domain SpyFu.com

Increase your website traffic

Our smart recommendations drive clicks to your SEO or Adwords campaigns.

Track your keyword rankings

Monitor your paid and SEO rankings on Google, Bing and Yahoo.

Make Better Connections

Reliable contact info helps you build partnerships or generate sales leads.

PPC Competitor Research

Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.

Monitor PPC Competitors

Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.

Find Competitors’ Keywords you Don’t Already Buy

Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they’ve been buying for years that you never thought of.

Competitor Adwords Campaign and Ad Test History

Browse your competitor’s complete AdWords campaign history. See the results of every ad split test they’ve ever run and the early keywords that didn’t work out.

SEO Competitor Research

Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

Research Competitors SEO Keywords

Search for a competitor. Download their SEO keywords. It’s that simple. See what they rank on and how many clicks they get.

Spy on Your SEO Competition

Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.

Check Competitor Backlinks by Keyword

Find out which backlinks do your competitors have that you don’t. See the exact links that let them outrank you on a specific keyword.

Influencer Marketing – Social Outreach for Backlinks

Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.

4. Buzz Sumo

BuzzSumo monitors your competitors, brand mentions and industry updates. Alerts ensure you catch important events and don’t get smushed under the social media avalanche.


Nudges you need on keywords that matter

Create alerts for the topics, brands and keywords that have an impact on your business.


Monitor mentions of your brand so you can respond at the right moment.


Keep up with industry news and the global zeitgeist


Track your competitors so you can always stay one step ahead.


See what people are saying about current and emerging products in your category.

Authors & Outlets

Catch every new post

Create alerts for key influencers, bloggers and journalists so you can be first to engage with their content.


Discover the stories that are firing up reporters in your niche.


Amplify the messages of your key collaborators.


Get industry news delivered directly to your inbox.


Track influential blogs – or keep tabs on your own properties.


Keep an eye on your SEO wins

Track new links as they roll in from around the web.


Get notified with every link so you can update reports and build on victories.


Turn mentions into links and build relationships into partnerships.


Monitor your organic growth as your content takes flight.


Learn from content that gets links and optimize your strategy.

5. Adapt

Adapt partners with leading brands and retailers to meet ever-changing customer needs and react quickly to new growth opportunities with a visual, unified consumer intelligence platform.


Reveal what matters most for your customers in the digital

purchase journey,

uncover hidden new trends and changes in brand awareness.

Get brand loyalty.



Effortlessly get complete visibility into every

digital point of sale.

Quickly identify your performance gaps,

benchmark yourself vs. competitors and

speed up your daily processes to get more revenue.



Reveal unique opportunities for you to grow

before the others will, by leveraging pioneering AI and

machine learning algorithms


How It Works?

Complete. Unique. Profitable. Practical.

1 – Complete

ADAPT processes every change at the competitor landscape or customer need every day.

2 – Unique

Advanced innovative proprietary AI algorithms are used to analyze all the data.


3 – Profitable

Leveraged to reveal new business opportunities and valuable actionable insights about consumers and competitors.

4 – Practical

Speeding up internal processes and support decision making accompanied by a simple one-stop shop dashboard.

Thomas B. - Newyork
Mandi R. - San Diego
John K. - Nashville
Clarissa W. - Milwaukee
James A. - Miami
Will C. - Edinburgh