Video is a big focus for marketers right now, and I can only see that focus increasing with time. As such, it helps to look at video as a direct lead generation channel in addition to a brand building channel.
Wistia makes a really cool product called Turnstile that allows you to gate videos after a certain time period has elapsed. At this point, the visitor has to enter their email to continue watching.
Clearbit has a forms tool, but they have a broader use case for lead generation no matter which form or lead capture tool you use. They help you enrich contact profile data, which means you don’t have to ask for every little piece of information in a mile-long form.
Datanyze is another data company, though they focus on “technographics.” What’s this mean? Basically, Datanyze helps you discover what other software tools your website visitors, prospects, or customers are using.
The lead generation purposes for this are unparalleled if you have a way to personalize your website experience.
Imagine if you knew a website visitor was using a direct competitor. You could change up the copy on a landing page or an offer to reflect that.
Or if you had a WordPress plugin, and if you knew your visitor was using WordPress, you could design a custom CTA to let them know about your plugin.
4. Hubspot Marketing
HubSpot Marketing, which starts out free, has tons of lead generation that make it easy to capture, store, and nurture leads, including
… and more. It all plugs naturally into HubSpot’s free CRM, or you can easily integrate with your CRM, email tool, or customer data platform of choice.
Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish. You create content that allures visitors, capture leads through one of several tools available, and then nurture them through kickback emails.
Eventually, your sales team will have full visibility of the previous touchpoints and can close leads with the full context of their previous touchpoints with your brand. Finally, you can create happy customers with features like free ticketing.
Discover.ly is a lead generation tool that gives you additional information on social media profiles. For that reason, it’s a great complement to other tools on this list, particularly Hunter.io.
When you want to learn more about specific prospects, this free Chrome extension can give you a lot of additional details like their connections and other social profiles.