Reaching beyond your current audience to create more brand visibility and engagement can be difficult. Sourcing, vetting and connecting with influencers is cumbersome and time consuming. But it doesn’t have to be, with the right influencer marketing toolset you can cut the discovery and connection time in half.
Here’s some simple steps to get you on the right track:
We have compiled the following influencer marketing tools to help our clients increase their reach and boost engagement for their own brands. Choose your favorites and improve your own social media influence.
Our 10 Influencer Marketing Tools include:
We already know that consumers own the buying journey and we as marketers are constantly playing catch up. You want to stay relevant to today’s consumer, you have to play by their rules. Enter influencer marketing, the newest and highest performing proven channel in the marketing mix. Influencers are consumers with an audience that trusts what they have to say. They are the new powerful voices that drive purchase decisions. Are you ready to work with these consumers to create meaningful content? We make it simple, efficient, and profitable.
Our innovative technology platform and expertise help the world’s leading brands discover relevant online communities at enterprise scale. We identify and build relationships with influencers to shape the conversation around the products our customers sell.
Reach millions of consumers with experienced social media influencers. Influencers create content about your product and share on social media. You Monitor the visualised campaign results data on your dashboard
Riffle by CrowdRiff helps you build instant rapport with anyone on Twitter, giving you insight into the current and potential value of every user so you can prioritize and personalize engagement. Get Twitter engagement, interest and activity analytics in real time to make interactions more personal and more meaningful.
Build relationships for increased engagement and greater influence. The more influential the partner, the greater the engagement. We get it. That’s why the science in our technology is paired with a diverse and extensive community of creatives. In this ecosystem, top brands, leading publishers and subject matter experts are connected through proven, scalable processes.
6. Little Bird
Find the Right Influencers Little Bird powers your social media strategy by mapping influencer networks to surface the people and content that drive more effective marketing.
Klear is a social intelligence platform that helps you do smarter marketing. Find and create relationships with the top influencers in your sector and build your community. Track your landscape, see what’s working for them and develop your strategy.
Identify the influencers that matter most Mention’s influencer scores show you the most important people talking about any of your keywords. Find subject matter experts, future brand ambassadors, and grow your community by connecting with VIPs.
9. Hey Press
Hey Press is a searchable database of tech journalists. We’ve collected hundreds of thousands of articles for thousands of writers, saving you precious hours of research. Simply enter a keyword (e.g. bitcoin or Oculus Rift) to see the most relevant journalists for that topic — along with the articles they’ve written and contact details (if we have them).
IZEA is a leader in influencer marketing. Since 2006, we have connected leading social media influencers with thousands of brands and retailers to generate millions of pieces of sponsored content. Our proprietary network, powered by The IZEA Exchange, enables us to activate influencers ranging from celebrities to mommy bloggers — all at scale with real time metrics and content control. Use the power of our network to drive awareness, launch new products and gain market share within your category.
Needless to say marketing influence in itself is subjective, but using these great influencer marketing tools can help you to create a long term influencer strategy and boost your marketing reach beyond your current audience.
Congratulations! Enjoy Your Journey!