Beginner’s Instagram Marketing Strategy
- Understand Your Goals
- The Basics of Instagram Marketing
- Marketing Mindset
- Instagram Success
If you are a beginner on Instagram right now then you have a big advantage over the competition. Starting today means that you can execute a long-term plan that sets you up for big wins within a few years.
The big obstacle for most new Instagram marketers is decision fatigue and anxiety. You may be tired or confused by all of the different kinds of content you can make.
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Don’t let all of the options overwhelm you. There’s a lot to consider, from “stories” to hashtags and far beyond. This guide will give you the most effective tactical tools for your first few months on the platform.
Understand Your Goals
The first thing you should do is set some goals for your first month on Instagram. Are you trying to reach more followers, learn about your niche, or some other goal? You can’t do it all, so decide what you will want to accomplish in the first month.
Make sure that your goal is measurable. If your goal is something like “make my brand way bigger” then that won’t help because you cannot measure it. Try something like “gain 50 followers” or “find 10 good hashtags” as a basic goal to get you started.
The Basics of Instagram Marketing
No matter what your end goals are, there are a few basics that you will have to take care of. One of those is to post a decent amount of content. Aim for 1-2 posts per day if you can, even if that means taking a few quick landscape shots on the way home from work. Cellphone photos are a perfectly acceptable form of content.
Another thing is to find other accounts to follow. Spend 10-20 minutes per day looking at hashtags and your friends’ pages in search of new content. The more you take in, the better your content will be.
Don’t forget to respond to every comment on your own posts. When somebody comments on your content, they are giving you a gift. Make it worthwhile by responding to them.
Marketing Mindset
No matter how good you are at social media marketing, there will be some emotional challenges along the way. It’s hard when you have to post a lot of content and you don’t know which posts will perform well. Sometimes you get disappointed when a post you work hard on does not perform up to your expectations.
Try to keep a stable mind. View each post as a chance to learn. If a piece of content does better or worse than you expected, try to understand why and update your mental framework for the future. Learn as you go and you can never really lose.
Work Hard to Succeed
In the end, you will need to work hard if you want to get a lot of followers. There is a lot of competition on Instagram and everybody hopes to achieve the biggest audience.
For every piece of content that gets posted, only a tiny fraction will go viral. If you want to win big one day, be persistent. The most likely way to have your day of success to be willing to work hard for years and years until it happens.
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