Your marketing deserves so much more than just mashed together digital odds and ends piece-mealed from the freebie bin. To gain a competitive edge you need to boost your customer engagement. These 10 digital tools coupled with powerful data can help you achieve your growth goals in 2017.
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
The complete picture of your advertising. All costs and results. In one place. All the time. advertising data from all platforms,conversion data and a complete picture of your advertising for better ROI.
Create dashboards and reports that require no IT involvement
Upload advertising cost data to Google Analytics
Data to Your Backend or BI. Google BigQuery and Amazon Redshift Connectors
Reach your customers across any device, browser, or app with access to over 500 ad exchanges, including native inventory like Facebook, Twitter, Instagram, and Google.
Conveniently place ads, monitor performance, and fine-tune your campaigns with an easy-to-use platform. You can also seamlessly integrate AdRoll with the top marketing apps.
Don’t miss out on customers or overpay for ad space. BidIQ™, our proprietary real-time bidding algorithm, ensures your ads receive the right placement for the right price.
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
Hashtagify helps you accelerate your business growth, brand awareness and marketing effectiveness through intelligent Hashtag Marketing.
Our best‐in‐class technology helps master Hashtag Marketing far more quickly. We will help you amplify your reach, identify and reach the right influencers, and make smarter marketing decisions to secure new business.
Hopper helps you create, plan, schedule & post to Instagram automatically.
Without the need for you to post on your phone. We don’t use the private API & are fully inline with Instagram’s terms and conditions.
Complete social media reporting with more than 300 metrics including both organic and paid activities. Combine data and insights from all your networks in one place.
Carry out week over week, month over month, and year over year analysis. Combine historical data with smart, predictive metrics to drive future strategy.
“Marketing is about telling good stories. Social media is about getting your customers to tell them for you.” – Corey Eridon
6. Growth Tools
This one has it all. The best twitter tools.period.
Cross-Promotion for Creators. Free.CoPromote is a network of creators dedicated to helping each other reach new and larger audiences. Get up to 600% more engagements by having real people share your posts, it’s native and authentic.
Audiense Connection Platform
For larger organisations and businesses: the Audiense Connection Platform delivers unique consumer insight and engagement capabilities. Well-defined solutions help to grow customer and audience bases by finding, identifying, understanding and connecting with individuals and audience segments.
Audiense Community Manager
For smaller businesses: Audiense Community Manager expands your social reach by understanding your community and engaging people beyond your followers.
- Community Analytics & Management
- Campaign Management (including Ads)
From these sources of intelligence:
- Whole of Twitter & Instagram
- Match email addresses to social profiles
“Maybe don’t call it social media. Just be human and tell your story.” – @Gary Vaynerchuk
Elevate’s employee-first design makes it easy for companies to empower employees to share smart content. Curate quality content. Get suggestions of trending content by industry and function to help ensure you engage your target audiences. Suggest to employees. Employees see content that is relevant to their interests and can easily share to Facebook, Twitter and LinkedIn. Track your results. See how employees’ sharing drives key business metrics, like traffic to your site, leads to your sales team, and new hires. Elevate makes sharing simple for employees and leverages data from the LinkedIn network to maximize program success.
LinkedIn Audience Targeting is a demonstration of how neatly our data-driven targeting can be integrated into our native advertising solutions. We are particularly excited about this launch because it puts us further along on our journey to create a unified ad platform which is powered with data from LinkedIn and our customers, and will allow us to innovate more quickly.
How it works:
Customers come to us with a list (or lists) of accounts they’d like to engage on LinkedIn using one or more of our advertising products. Our platform then cross-references this list against the more than
8 million Company Pages in the LinkedIn ecosystem and creates an account target segment based on this match. To meet their specific marketing objectives, we also allow customers to further layer additional profile information such as, job function or seniority, to get their content in front of the most appropriate people in the organization.
Dreamstate Digital is a Nashville based inbound marketing agency focused on innovative growth solutions for the B2B,B2C,SMB,Sports and Entertainment industries.