By investing in the expertise and infrastructure to Create a winning in-house content team for your business, B2B brands can engage decision-makers like never before. Here’s a few tips to evaluate the true cost of building an in-house content marketing team and how to prioritize which position is most important starting out.
A Basic In-House Content Team Should Consist of The Following Members:
A content project manager is someone who oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. It takes creativity, leadership skills and of course, writing ability, to produce and publish good content. Project managers may work closely with upper management to make sure that the scope and direction of each project is on schedule, as well as other departments for support. National average salary for a qualified project manager is $65,000 per year.
2. Content Strategist
The core function of the content strategist’s job is developing a content strategybased on a company’s or client’s business objectives and a customer’s or end user’s needs. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. A Content Strategist develops paid and non-paid social media and content strategies, National Average salary is $70,000 per year.
A copywriter works closely with the marketing team to create content targeted at specific buyer personas. The content will be both educational and persuasive, and will promote the unique value and benefits of becoming a client or customer. The copywriter will create taglines and content for advertising, campaigns, digital advertising, blogs, social media, and scripts. Technical requirements include superb copywriting skills, and the ability to write compelling copy with brevity and message clarity, that drives buyers throughout their journey. National Average Salary is $55,000 Per Year.
a Content editor specializes in working with account managers, designers, and others to help you and your valued clients produce effective, engaging content that inspires action. An editor’s responsibilities normally include, Developing and maintaining exceptional relationships with clients and colleagues. Providing strategic content consultation in order to achieve clients’ marketing objectives. Managing content and publication development and associated internal and external deadlines throughout process. Performing editorial work ranging from conceptualizing content to editing copy to proofreading layouts. And of course Staying abreast of related industry news and trends. A National Average Salary is $50,000 per year.
5. Distributor (Community Manager)
A community manager and digital distributor helps to create positive Community engagement and is vital to your growth strategy from the beginning. Through helpful, user-centric content, highly responsive engagement and the creation of new channels and conversations, Community manager’s help to foster a vibrant community of users, customers and advocates, and can help you take your community to the next level. Community manager’s deliver real value for your community members and exponential growth in your community engagement. National Average Salary is $50,000 Per Year.
In our experience, the most crucial team members are a solid content strategist and copywriter, So I’d start there. Develop a strong strategy, followed by some really juicy content and then bring on a great editor to help shape your message succinctly. Once you have your strategy and content, bring in your whip master (Project Manager) to steer the ship accordingly. And last but not least, Your Community manager is key to getting your content to your target audience.
Naturally, you can always just hire freelancers or a full service agency, as the old adage goes “you do get what you pay for”.