As your business grows you’ll find yourself needing to automate and manage your processes to continue delivering a positive customer experience. For your marketing funnel to perform efficiently it must have the ability to effortlessly integrate automated tools with important data to inform your strategy and drive tailored results.
Your marketing stack must be fluid and agile to scale with both your business and customer’s growth or run the risk of losing everything you worked so hard for. Each one of your Marketing stack’s core technologies should be strong enough to stand alone, yet flexible enough to yield your desired results.
Here are 3 Criteria Your Marketing Stack Should meet before pulling the trigger:
First and foremost, understanding your desired end result and the best path to get there is critical to which digital tool’s you choose and where they fit in your stack for optimal growth opportunities.
Ultimately your marketing strategy will revolve around your analytics, how you source, filter, score and interpret your data is a key decision in building your marketing stack and the success of your business.
Is your marketing stack fluid like water? or more set in it’s ways like a mountain? It is important that your Marketing stack is agile, able to adapt to the latest data sets of your business marketing strategy to withstand the onslaught of competition, industry advancements and growth.
Balancing innovation and scalability can be tricky. The tools you implement into your marketing stack should be able to seamlessly align with your marketing processes. If you are missing key components or segments don’t fit with certain other components your marketing stack and possibly your business is destined to fail. Making sure your chosen digital tool set is able to avoid bottle necking your automated marketing strategies.
A well designed Marketing stack can help visualize where your information flows and how you can improve your marketing and sales efforts to drive even more revenue. However, a poorly designed marketing stack can utterly decimate your hared won efforts.
Dreamstatedigital is a results driven Nashville based inbound marketing agency creating innovative growth solutions for the B2B,B2C,Sports and Entertainment industries.