Are you doing content strategy the right way? Create your content strategy with confidence by building the perfect toolkit to plan, develop and manage your content, flipping the table on traditional, linear marketing by defining the process and then securing the right resources for producing a solid content strategy to drive more qualified leads.
1. Project Management Software
Stop your team from juggling deadlines, resources and deliverables with a dedicated project management platform.
Asana is the easiest way for teams to manage their projects—and get results. Designed to manage your projects, your workflows, your goals, your team. Hit deadlines, run productive meetings, and track every project—whether leads, bugs, or job applicants. Asana helps you move any kind of project across the finish line with easy-to-use collaborative project management tools.
Wrike helps every team perform their best, across the hall or across the globe. No matter the workflow, it enhances communication,transparency and accountability to achieve results faster. Set priorities and align your team to work faster and smarter across your organization.
2. Editorial Content Planner
Plan, create, publish, and optimize campaigns with an Editorial Content Planner. A solid content marketing editorial calendar will help you plan out the most effective content strategy to increase qualified leads.
Co-Schedule Whether you want to publish more content, the same amount, or even less—the challenge of planning, publishing, and sharing that content is resolved with our content marketing editorial calendar.
Mintent Plan, produce, publish and measure on one platform. Market with strategic intent. Mintent turns content marketing management from a nightmare of emails and spreadsheets, to a strategic advantage.
3. Marketing Automation
Order, manage and execute marketing campaigns with optimal ease & efficiency using marketing automation. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
Hubspot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together. Hubspot is For businesses who want to increase traffic, convert leads, and confidently attribute their ROI
Marketo provides solutions for every digital marketing need from acquisition to advocacy, drive measurable results with an enterprise ready automation platform that enables personalized engagement at scale.
4. Analytics Software
To grow your business the right way you need Visual data that your decision makers can consume and digest almost instantly. Apply optimization, test and schedule appropriate content strategies aligned with your data.
Thought Spot is search-driven analytics for humans. ThoughtSpot is the world’s first Relational Search engine for data analytics. Now anyone can use search to build their own reports and dashboards from their company data in seconds.
Tableau Make your data make an impact Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people. Whether you’re driving decisions across your organization or embedding insights into your software, app, or website – use the analytics software that works the way people think.
Putting together a solid toolkit is essential to creating intelligent processes for your content marketing strategy while driving better leads, improving ROI and ultimately scaling your business.