Growing your small business can be challenging but there are proven ways to make it work. Finding out what works and what doesn’t can help you boost your profits and build your brand over time, your efforts will start to bear fruit. this post takes a look at smarter ways to incorporate growth marketing into your small business content strategy.
When you own a small business, you are responsible for every aspect of the operations. From paying the bills and keeping the lights on to hiring the right people and fielding complaints from unhappy customers, you need to take care of it all.
Smart business owners must also take responsibility for marketing their products and driving customers through their doors. as marketing mavens, small business owner’s are continually learning and evolving, doubling down on what works and abandoning efforts that go nowhere. If you want to build your brand and expand your business, these 5 growth marketing tips can help you get started.
1. Be Mobile Friendly
Mobile friendly design is the name of the game and you cannot afford to ignore it any longer. If your website is not mobile friendly, you could be losing out on massive traffic and quality prospective customers.
2. Email Marketing
Use email marketing to your advantage. Even in the age of instant messaging and social media there is still a place for email marketing. Employing best practices in your email marketing efforts, utilizing double opt-in procedures and creating powerful headlines that increase open rates and get results.
3. Expand Your Video Content
A picture is worth a thousand words, and video is worth even more. Expanding your video marketing content strategy is one of the best ways to improve your marketing efforts across all online platforms.
4. Showcase Your Expertise in Webinars
You are an expert in your field, so show off what you know, with automated, live and pre recorded webinars. Webinars can build interest, improve your brand image and give customers vast amounts of information in an accessible and entertaining format.
5. Take Advantage of Data Analytics
Use your data analytics to…. READ MORE