Marketing technologies and strategies are constantly changing, it’s no different in the B2B World of sales. Here we have included 5 of the best b2b marketing strategies to get better leads and drive more conversions resulting in more sales.
we cover the how’s and why’s of including these 5 best b2b marketing strategies to benefit your business and create your own micro-targeted, high converting marketing campaign.
“54% of the most effective B2B Marketers have a documented content marketing strategy.” — @cmicontent
5 Best B2B marketing Strategies:
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience. Infeed units, ads designed to fit in the flow of content, (i.e. Facebook promoted post.) Paid search units, ads designed to look similar to search results, (i.e. Google Adwords.) Recommendation units, ads that look like content links under an article,( i.e. OutBrain.) Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom or Can’t be contained, custom ads designed to fit within the site, (i.e. a content hub) on a publishers site. Check out these five examples of great native advertising
Remarketing allows you to position targeted ads in front of a defined audience that had previously visited your website, and meets them with a relevant message where they are currently browsing on the internet. So, when a potential buyer visits your website or other web properties, like a mobile app or landing page, you can re-target your message in a way that is more relevant to them in the moment and guiding them further through your sales funnel to your end goal. Here’s a great way to design content remarketing campaigns that actually work.
3. Social Ads & Sponsored Posts
Extend your audiences and reach new or similar uses through custom social targeting advertising. if your focus is on acquiring new and relevant customers, social ads and spnsored posts are an excellent way to get your sales message in front of your micro-tagreted niche and give you better ROI on your advertising costs. Social ads are great as a supplement to your overall inbound marketing campaigns. Here is a great primer on social advertising
Targeting your content marketing efforts to your buyer personas through out their entire buying journey is crucial to the sucess of any business. it’s the difference between a fisherman using a spear or casting a net. do you want to work harder or smarter? Using relevant bait, (content) allows you to pinpint and spear your ideal client as opposed to casting a net, which in turn requires more effort on your part to sift through all the uninterested (window Shoppers). A nice primer on Buyer focused content marketing
“70% of B2B Marketers are using video content.” — Ann Handley@marketingprofs
5. Long Form Content & Video
Long form content paired correctly with good SEO can give your marketing a more professional quality look as well as influencer status. Using video storytelling techniques can give your content powerful reach and conversion potential as well. Human nature’s tendency is to first respond emotionally to situations presented to us.Here’s a good tutorial on long form content and how to do it right.